Getting an edge in business is what every entrepreneur aims. Certainly, business leaders have had their way. Customer relationships was at the helm in the past era, where entrepreneurs realized that serving customers in a better way was an active ingredient for success. Indeed, they were right and that’s when CRM began to be a part of businesses that focused on customers. Though, on the other end of the spectrum, there was a lot going on in the Data Warehousing technology - that led way to Business Intelligence. Albeit, the purpose of it being to mine data and use it for analysis purpose. Industry leaders have just known it too well I suppose, they went ahead to use the combination of these technologies to serve their customer’s well and increase business revenues remarkably. Business Intelligence solutions continue to get votes from entrepreneurs and emerge as a winner in an industry trend that is constantly on the change.
CRM software tools were most effective in meeting business demands and more importantly providing best customer experience. In the process, businesses began to accumulate huge pile of data about customer’s and their associated buying patterns. Undoubtedly, CRM served the purpose of effective sales and marketing, by making the best use of data and technology. However, the current business landscape is constantly on the change with new products and
business intelligence services being launched every fortnight. Who knows what the next big thing? This unpredictability factor in the business market is a challenge that lies ahead every business.
Business Intelligence, a term coined few decades ago fits the bill for current business landscape. It seems no other technology is as relevant as Business Intelligence for today’s business challenges. The reason being BI analytics offer exceptional value by offering insights, visualization, predictions, co-relation to understand your business succinctly. BI works on the principle of capitalizing on the huge volume of business data to discover insights that can really help to make best decisions. If you are looking for ways to monetize your business, Business Intelligence could be a powerful business tool to accomplish your goals. The huge pile of data collected in the CRM system could be used by BI to put data to your advantage.
Business Intelligence tool is primarily used by business users and is therefore designed with a business-centric approach. BI tools are provided with easy-to-use interface. Business users have the freedom to analyze their data in a myriad ways that makes sense. For example, you can analyze your client’s accounts detail and find out which among them are faring well, and further analyze what measures could be taken to make profits. Answergen BI, our proprietary BI tool that is Microsoft certified works on similar principle allowing to analyze data in myriad ways, and lead businesses to increase revenue.
Read more about
Smart Cloud Business Intelligence with Answergen
.jpg)
